Texas Designer Carla Rockmore Becomes Accidental Fashion Influencer on TikTok at Age 50+
By
Meredith Wilshere
Crisped on the outside, thoughtful enough on the inside.
Summary
Carla Rockmore, a 50-something Texas-based jewelry and clothing designer, accidentally became a fashion influencer on TikTok during the COVID-19 lockdown. After returning from India as the pandemic began, she started creating styling videos from her closet to maintain her sanity. Despite her children initially begging her not to post, her authentic content and impressive wardrobe resonated with audiences, making her a successful influencer later in life.
Key quotes
· 3 pulledI flew right back home, and we went straight into lockdown.
It was a week or two later that I thought to myself, I don't know how long this is going to last, and if I don't create something, I'm going to go whack-a-doodle.
My kids begged me not to do it.
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