Critique of Excessive AI Integration in Modern Televisions at CES 2026
By
Janko Roettgers
Pure flour-power. Hearty enough to carry you through lunch.
Summary
The article critiques the excessive integration of AI features into modern televisions, particularly as showcased at CES 2026. It argues that TV manufacturers are adding unnecessary AI capabilities like object recognition, content enhancement, and voice assistants that often don't work well or solve real consumer problems. The author suggests these features are marketing gimmicks that distract from what matters most in TVs: picture quality, reliability, and user experience. The piece questions whether consumers actually want or need AI-powered TVs, noting that many people now watch content on phones and tablets rather than traditional television sets.
Key quotes
· 5 pulledEvery year, TV makers flock to CES in Las Vegas to show off bigger, brighter, and better-looking displays. And every year, the same companies also use the show to throw a bunch of spaghetti against the wall as they try to figure out how to sell those big TV sets to consumers busy watching TikTok videos on their phones.
In recent years, TVs have gotten cameras for video chats and AI-powered workouts. They became cloud-powered game consoles, smart home hubs, and now, AI-powered everything machines.
The problem isn't that AI can't do useful things for TV viewing. It's that most of what's being shown off at CES feels like solutions in search of problems.
What consumers actually want from their TVs is pretty simple: great picture quality, reliable performance, and an interface that doesn't make them want to throw the remote through the screen.
At some point, TV makers need to ask themselves: are we building products people actually want, or are we just chasing the latest tech buzzword to justify higher price tags?
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