Creating Functional Personas with AI: A Lean UX Approach

Traditional personas suck for UX work. They obsess over marketing metrics like age, income, and job titles while missing what actually matters in design: what people are trying to accomplish.

Functional personas, on the other hand, focus on what people are trying to do

For too long, personas have been something that many of us just created, despite the considerable work that goes into them, only to find they have limited usefulness.