Cracker Barrel Abandons Logo Redesign After Backlash, Keeps Original 1970s Design
By
Jane Englefield
A baker's-dozen of insight crammed into one ring.
Summary
Cracker Barrel, an American restaurant chain, has reversed its decision to implement a minimalist logo redesign after facing significant online backlash, particularly from Donald Trump and his supporters. The company will retain its original 1970s logo featuring a barrel and a salesman in overalls, abandoning the planned modernized version that critics argued erased the brand's heritage and traditional identity.
Key quotes
· 4 pulledAmerican restaurant chain Cracker Barrel has announced that it will keep its "old timer" logo and abandon plans to replace it with a minimalist redesign
following intense online backlash led by Donald Trump
The Southern country-themed restaurant has reinstated its original 1970s logo, featuring a barrel and a salesman in overalls
in response to heated criticism of the redesign
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