Conecta Magaluf-Mallorca 2024: AI, Microdramas, and Long-Tail Content Dominate Industry Discussions
By
John Hopewell
Front-window bakery material. Catches the eye, delivers the goods.
Summary
The 10th anniversary edition of Conecta, held in Magaluf, Mallorca, brought together 400 delegates from major streaming and TV platforms (HBO Max, Prime Video, YouTube, France TV, RAI, etc.) to discuss the future of the audiovisual industry. Key takeaways include the growing role of AI in content production, the rise of microdramas and buzz-worthy titles, Spain's comedy surge, the importance of long-tail content for global streamers, and emerging TV talent to watch. The event debuted a new all-in-one boutique format.
Key quotes
· 3 pulledOur new, more compact and all-in-one format is focused on...
The 10th anniversary of edition Conecta afforded extraordinary vistas of Magaluf Bay, its turquoise Mediterranean waters worthy of laptop wallpaper.
Attended by 400 delegates, including executives from HBO Max, Prime Video, YouTube, France TV, RAI, RTVE, SkyShowtime, TVI, Atresmedia, Telemundo Studios, Mediaset Italia, Movistar Plus, 3Cat and Balearic Islands pubcaster IB3.
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