Comparing Steve Jobs' and Tim Cook's Leadership Philosophies at Apple
By
zdw
Crusty in the right places. Worth the chew.
Summary
The article contrasts Steve Jobs' leadership philosophy with Tim Cook's approach at Apple, focusing on Jobs' clear values around innovation, design, simplicity, and customer experience. It discusses how Jobs prioritized creating the best customer experience to build brand loyalty, and suggests that Cook may be deviating from these core principles that Jobs established when he returned to a nearly bankrupt Apple.
Key quotes
· 5 pulledYou can fault Tim Cook for a number of things. Number one on the list, of course, is that he is not Steve Jobs.
What made Steve an effective and visionary leader was that his values were so crystal clear.
He inspired Apple's troops to excel in innovation, design and simplicity.
But he was also passionate about something that seems almost 'old school'—the customer experience.
Creating the best experience would lure new customers and build brand loyalty.
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