Colorado Governor Polis Vetoes Surveillance Pricing Ban, Citing Concerns Over Discounts
By
Matt Novak
Hot, fresh, and worth queueing round the block for.
Summary
Colorado Governor Jared Polis vetoed House Bill 26-1210, which aimed to crack down on surveillance pricing — the practice of charging customers personalized prices based on their personal data collected by retailers. The bill was introduced by Democratic lawmakers Javier Mabrey and Jennifer Bacon. Polis argued the legislation would prevent retailers from offering discounted prices and expressed concern about "discouraging perfectly acceptable uses of technology." The veto comes amid growing public backlash against surveillance pricing practices by tech companies and retailers.
Key quotes
· 3 pulledGov. Jared Polis vetoed a bill Tuesday intended to crack down on surveillance pricing, the controversial practice of charging individuals customized prices based on personal data gleaned by retailers.
Polis argued that the bill would prohibit retailers from offering discounted prices.
Gov. Jared Polis says he's worried about 'discouraging perfectly acceptable uses of technology.'
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