Coca-Cola's New AI-Generated Holiday Commercial Criticized as Visually Jarring
By
Jess Weatherbed
An everything bagel for the brain. Substantive, layered, well-seasoned.
Summary
Coca-Cola has released a new AI-generated holiday commercial that continues the company's controversial use of generative AI for its Christmas campaigns. Following backlash over last year's AI ads featuring gliding wheels and uncanny human faces, the new 'Holidays Are Coming' commercial attempts to avoid realistic human generation by featuring various critters instead. However, the article criticizes the commercial as visually jarring, inconsistent in style, and lacking the festive joy associated with Coca-Cola's classic holiday campaigns.
Key quotes
· 4 pulledCoca-Cola is once again using generative AI to reimagine its classic Coke caravan holiday commercials, and in doing so, killing some of the festive joy you have for the brand.
After receiving backlash for airing three AI-generated holiday commercials last year that featured gliding wheels and uncanny-looking faces, the company has doubled down with a new AI Christmas campaign that's more visually jarring than the first.
The 'Holidays Are Coming' commercial attempts to sidestep issues around generating realistic humans by instead featuring a cast of various critters.
There's no consistent style
You might also wanna read
McDonald's Netherlands removes AI-generated Christmas advertisement after public criticism
McDonald's Netherlands pulled an AI-generated Christmas advertisement from its YouTube channel following public backlash. The ad agency defe
bbc.co.uk·5mo ago
McDonald's Netherlands Removes AI-Generated Christmas Ad After Social Media Backlash
McDonald's Netherlands removed an AI-generated Christmas advertisement titled 'the most terrible time of the year' after receiving significa
theguardian.com·5mo ago
Meta's AI Advertising Tools Generate Bizarre and Unrelated Ad Content
Meta's generative AI advertising tools are producing bizarre and nonsensical ads, including images of contorted legs, flying cars, and elder
businessinsider.com·5mo ago
Amazon MGM Greenlights Three AI-Generated Animated Kids Shows Amid Quality Concerns
Amazon MGM has greenlit three animated kids shows generated entirely with artificial intelligence, marking a major studio's first significan
IndieWire·3d ago