CME CEO Sam Barnett Urges CEE Broadcasters to Act Against Netflix and YouTube Dominance
By
Jesse Whittock
Crisp on the outside, thoughtful on the inside. A keeper.
Summary
CME CEO Sam Barnett warns that traditional TV broadcasters in Central and Eastern Europe must adapt quickly to compete with global streaming giants like Netflix and YouTube. He emphasizes the importance of local media and content as a defensive strategy against American streamers who are capturing advertising revenue and dominating the market. The interview took place at NEM in Dubrovnik, Croatia.
Key quotes
· 2 pulledWe are now ultimately playing against the American streamers.
Local media is hugely important – how we defend against the YouTubes, who are sucking up the advertising dollars and funnelling out to the U.S., and the streamers, who will come in and dominate.
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