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Cloudflare Q2 2025 Search Engine Market Share Report: Methodology and Global Referral Data

By

vgeek

9mo ago· 3 min readenInsight

Summary

Cloudflare's Q2 2025 Search Engine Referral Report analyzes global search engine market share using HTTP/S referer header data from its network. The report, produced quarterly by Cloudflare's Data Insights Team, breaks down search engine usage by client location and operating system. Cloudflare leverages its unique position as a major internet traffic accelerator and protector to reliably estimate search engine market share worldwide.

Key quotes

· 5 pulled
Cloudflare finds itself in a position where it can reliably estimate the search engine market share.
These reports are produced quarterly and each covers a group of search engines broke down by client location and operating system.
The strategy we use relies on the referer header we see when we get an HTTP/S request.
Our goal is to determine the market share of general search engines around the world.
Cloudflare accelerates and protects traffic for la
Snippet from the RSS feed
Search engine market share based on referral data

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