China's Huawei-led alliance pushes HDR LED cinema standard to challenge U.S. dominance
By
Marcus Lim
If you only eat one bagel today, this is the bagel.
Summary
Chinese technology companies, led by Huawei through the Ultra HD Video Alliance, are promoting HDR Vivid LED screen technology as an alternative to the U.S.-controlled Digital Cinema Initiatives (DCI) certification framework. At the Shanghai International Film Festival, industry panelists positioned this push as both a solution to China's slowing box office and a strategic move to challenge America's long-standing dominance over international cinema standards. The HDR Vivid standard is being offered as a free, open alternative to the proprietary DCI system.
Key quotes
· 3 pulledWhy do we still...
Chinese technology companies and cinema exhibitors are positioning High Dynamic Range LED screens as both a remedy for a slowing local box office and a vehicle for challenging America's long-standing grip on international cinema standards
The push is being led by tech giant Huawei through the Ultra HD Video Alliance, which is promoting its own HDR Vivid standard as an alternative to the Digital Cinema Initiatives certification framework
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