European automakers pivot from competition to collaboration with Chinese EV companies
By
Eric Reguly
Sesame, salt, and substance. A flagship bake.
Summary
European automakers, once threatened by Chinese electric vehicle companies, are now seeking partnerships with them as a survival strategy. Nissan's Sunderland factory in northeast England, the UK's largest car plant, is running at half capacity (300,000 vehicles/year instead of 600,000), illustrating the financial strain on European manufacturers. The article explores how the European auto industry's attitude has shifted from viewing Chinese EV makers as competitors to potential saviours, driven by the need to fill idle factories, cut costs, and access EV technology and supply chains.
Key quotes
· 3 pulledEmpty factories are capital killers – sunk costs that bleed cash and lock up liquidity.
Less than a year ago, Chinese carmakers were seen as a threat to their European counterparts. Today, they are seen as the Europeans' potential saviours.
The attitude in Europe seems to be if you can't beat them, join forces with them.
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