Bose Enters Multiroom Audio Market With New Lifestyle Smart Speaker and Home Theater Collection
By
Jonathan Zavaleta
Kettled twice. Extra chewy, extra trustworthy.
Summary
Bose has entered the competitive multiroom smart speaker market with its new Lifestyle collection, challenging Sonos's long-standing dominance. The lineup includes a smart speaker, soundbar, and subwoofer, positioning Bose as a major competitor alongside Denon, WiiM, Apple, and Google in the smart home audio space.
Key quotes
· 3 pulledThe smart home audio space has long been dominated by Sonos, whose speakers have been the go-to for fans of multiroom audio.
But the competition has been heating up recently, with legacy brands like Denon, newcomers like WiiM, and tech brands like Apple and Google all offering their own takes on multiroom speakers.
The latest player to get in the game is Bose, which unveiled its Lifestyle collection today.
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