Blue Fox Entertainment Acquires Two Former iPic Theaters, Rebrands as 'The Cinemas' Without In-Theater Dining
By
Pat Saperstein
Toasted to a respectable shade. No regrets, no crumbs left.
Summary
Blue Fox Entertainment has acquired two former iPic luxury theater locations in Los Angeles' Westwood Village and New York following iPic's March bankruptcy filing. The theaters will be rebranded as "The Cinemas" and will discontinue in-theater dining, shifting instead to premium concessions with elevated food and beverage offerings. The company states this change aims to reduce distractions like noise and light to enhance the cinematic experience.
Key quotes
· 2 pulledThe locations will no longer operate with in-theater dining, but instead will focus on premium concessions featuring 'elevated food and beverage offerings.'
The transition away from in-theater dining is 'designed to enhance the cinematic experience by reducing service-related noise, light and other distractions.'
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