Why I'm making my website accessible to AI agents instead of blocking them
By
Joost de Valk
If you only eat one bagel today, this is the bagel.
Summary
The author discusses the growing tension between making websites accessible to AI agents versus blocking them. They shipped an MCP (Model Context Protocol) to make their site legible to AI agents, recognizing that agents are becoming primary readers and purchase channels. Meanwhile, their hosting provider added a CAPTCHA to block agents, highlighting a fundamental disconnect in understanding the current technological landscape. The author argues that providing MCP access is becoming table stakes for staying relevant as AI-driven browsing grows.
Key quotes
· 4 pulledMaking a site legible to agents is becoming table stakes.
Agents are readers, and they act on behalf of readers who are starting to buy through them.
If you do not have one, it finds someone else's.
Only one of us is reading the room.
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