Bitmovin's Elson Soong on AI-Driven Streaming, Mobile-First Video, and Monetization Trends in APAC
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@thefastmode.bsky.social
5d ago· 4 min readen
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Summary
At ATxSG 2026, Bitmovin's Elson Soong discussed the evolving APAC streaming landscape, highlighting audience fragmentation, the rise of mobile-first viewing, and the growth of ad-supported streaming. Key themes included hyper-personalization, automated vertical video transformation, and AI-driven innovations like contextual ad placement, natural language analytics, and automated streaming optimization.
Key quotes
· 2 pulledAudience fragmentation, the rise of mobile-first viewing, and the rapid growth of ad-supported streaming are reshaping content delivery strategies.
Hyper-personalization, automated vertical video transformation, and AI-driven innovations such as contextual ad placement, natural language analytics, and automated stream are becoming increasingly important.
At ATxSG, Tara Neal, Executive Editor of The Fast Mode, sat down with Elson Soong, Sales & Business Development Manager – APAC at Bitmovin, to discuss the evolving streaming landscape across...
