BIO Launches National Campaign Highlighting Patient Stories Behind Biotechnology Breakthroughs
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Summary
The Biotechnology Innovation Organization (BIO) has launched a national campaign called "The Fight of Our Lives" to highlight the human stories behind biotechnology breakthroughs. The campaign focuses on patients whose lives depend on biotech innovations and the scientists working to make them possible, coinciding with the 50th anniversary of America's biotechnology industry. It aims to showcase the human faces of biotech as the industry continues to lead in life-saving innovation amid increasing global challenges.
Key quotes
· 2 pulledThe Fight of Our Lives showcases the human faces of biotech as the industry continues to lead the world in life-saving innovation.
The Fight of Our Lives, a new national campaign focused on the stories behind biotechnology breakthroughs, the patients whose lives depend on them, and the scientists working to make them possible.
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