Automattic CEO Matt Mullenweg calls Tumblr acquisition his 'biggest failure' but remains committed
By
Sarah Perez
Baker's choice. Dense with flavour, light on filler.
Summary
At WordCamp Canada 2025, Automattic CEO Matt Mullenweg publicly called the company's acquisition of Tumblr his "biggest failure" so far. He noted that Tumblr remains on a different technical stack than WordPress, and plans to migrate its half-billion blogs to WordPress infrastructure were put on hold earlier this year due to high costs. Despite the platform remaining unprofitable, Mullenweg stated he hasn't given up on turning it around.
Key quotes
· 3 pulledAutomattic CEO Matt Mullenweg called the company's Tumblr acquisition his biggest failure
Tumblr was still on a different technical stack than WordPress — something he had intended to correct by migrating the back end to WordPress infrastructure
Mullenweg said he hasn't given up
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