Cannes Panel Reveals How Indie Film PR Has Changed: Publicists Share Industry Truths
By
Christian Zilko
13d ago· 3 min readenNews
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Summary
At the American Pavilion during the Cannes Film Festival, top publicists from 42West discussed how indie film marketing has fundamentally changed. Sylvia Desrochers and Hilda Somarriba shared insights on the evolving landscape of film publicity, where old norms have been upended. The panel, presented by IndieWire, offered brutally honest advice about the realities of PR work in the indie film industry, emphasizing that the game has changed significantly for filmmakers and publicists alike.
Key quotes
· 3 pulledFor many filmmakers, the dream of a festival premiere where publicists handle the remainder of the workload is a light at the end of the tunnel that makes it easier to endure the grind of production.
But like so many other aspects of the industry, old norms have been upended and the game has changed.
Three of the industry's best publicists got brutally honest about that at the American Pavilion on May 12.
At IndieWire's "What No One Tells You: The Secrets of PR Pros," some of the industry's best publicists explained how the game has changed.
