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NYT boss Sulzberger rallies news industry to end 'fool's bargain' with Big Tech over AI content use

By

Branko Brkic

11h ago· 7 min readenOpinion

Summary

The article discusses a pivotal moment at the World News Media Congress where New York Times boss Arthur Gregg Sulzberger delivered a rallying cry for news organizations to push back against Big Tech's use of their content without fair compensation. The author, Branko Brkic, argues that the media industry's long-standing "fool's bargain" with AI and tech platforms—trading content for traffic and exposure—may finally be ending. Sulzberger's speech signals a growing movement among publishers to demand proper licensing deals and legal protections for journalistic work used to train AI models and power search results.

Key quotes

· 3 pulled
At last, the fool's bargain that the media struck with AI may be over
In a thunderous speech last week, the boss of the New York Times sounded a rallying call to news organisations to rise up against the theft of their work by Big Tech
Those accused of being 'resistant to change' sit alongside those accused of 'ruining our civilisation'
Snippet from the RSS feed
In a thunderous speech last week, the boss of the New York Times sounded a rallying call to news organisations to rise up against the theft of their work by Big Tech – and not before time, writes Branko Brkic

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