Art Directors Guild Condemns Martin Scorsese Over AI Partnership with Black Forest Labs
By
Jack Dunn
An everything bagel for the brain. Substantive, layered, well-seasoned.
Summary
The Art Directors Guild publicly condemned Martin Scorsese for partnering with AI startup Black Forest Labs to promote their generative AI product FLUX. The guild accused the acclaimed director of betraying the human artists who contributed to his career's success, criticizing his claim that AI can help communicate creative visions to cast and crew. The statement highlights growing tensions between Hollywood's creative unions and the adoption of generative AI technologies in filmmaking.
Key quotes
· 3 pulledThe Art Directors Guild released a statement on social media on Tuesday condemning Martin Scorsese's recent partnership with AI startup Black Forest Labs.
the guild accused one of Hollywood's most celebrated directors of 'turning his back on the human artists who throughout his career have helped him create his most memorable works.'
In the recently released Black Forest Labs video promoting their generative AI product FLUX, Mr. Scorsese asks the question, 'how do you communicate what you see in your head to your cast and crew?' He claims the solution is the use of th
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