AP to Discontinue Weekly Book Reviews Due to Low Audience Engagement
By
thm
Plain bagel done well. Pleasantly substantive.
Summary
The Associated Press (AP) has announced it will discontinue its weekly book reviews starting September 1, citing a review of audience engagement and customer usage. The decision, described as difficult, reflects a shift in focus toward more widely consumed content.
Key quotes
· 2 pulledI am writing to share that the AP is ending its weekly book reviews, beginning Sept. 1.
This was a difficult decision but one made after a thorough review of AP’s story offerings and what is being most read on our website and mobile apps as well as what customers are using.
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