Amtrak's Social Media Success Drives Rail Travel Growth in America
By
martinpw
Not artisan, but a perfectly fine bagel. Hits the spot.
Summary
Amtrak, America's national railway company, is experiencing a surge in popularity with its effective social media presence on TikTok, where its posts receive hundreds of thousands of views. The company recently launched its new "next-gen" Acela train service between Boston and Washington, DC, and is using creative marketing strategies like viral videos featuring classical music to engage audiences and promote rail travel growth in America.
Key quotes
· 4 pulledGOVERNMENT AGENCIES are rarely known for the quality of their TikTok output
Amtrak, America's national railway firm. Its posts can get hundreds of thousands of views
One popular recent video featured an employee pulling plastic covers off seats in a new train carriage, to the sound of Beethoven's "Ode to Joy"
The train is the "next-gen" Acela, launched on August 28th, which travels between Boston and Washington, DC
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