Portland State University considers marketing initiative to boost enrollment amid $35M budget deficit
By
Tiffany Camhi
Toasted to a respectable shade. No regrets, no crumbs left.
Summary
Portland State University is facing a $35 million budget shortfall and while layoffs are still moving forward, university leaders are now considering a new marketing-based initiative to boost enrollment as an alternative to cutting alone. Faculty and staff have been pushing for a shift in perspective, arguing that the administration should focus on growth strategies rather than just budget cuts.
Key quotes
· 3 pulledInstead of Portland State University cutting its way out of a $35 million budget shortfall, why not grow its way out?
For more than a year, union-represented faculty and staff at PSU have been on the defensive, calling on the school's leaders to shift its perspective on how to deal with its nagging budget deficit.
They've argued that the top administration...
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