Amazon's Prime Day 2023 runs June 23-26 as consumer sentiment hits record low
By
Annie Palmer
Lightly browned and well buttered. A solid pick from the rack.
Summary
Amazon's Prime Day event will run for four days from June 23-26, 2023, maintaining the extended format from the previous year. The annual shopping event, launched in 2015, serves to boost Amazon's $139/year Prime membership program and promote its own products. Amazon's VP of Prime stated the extended timeframe was kept based on member browsing and purchasing behavior during the four-day period. The event comes amid record-low U.S. consumer sentiment in May 2023, as shoppers face high inflation.
Key quotes
· 1 pulledJamil Ghani, Amazon's vice president of Prime, said in an interview that the company opted to keep the extended timeframe after observing Prime members browsing and purchasing items throughout the entire four-day period.
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