Amazon adds AI-generated product images to search bar for clothing and home goods
By
Emma Roth
Right out the toaster. Reliable, with some real depth.
Summary
Amazon is rolling out a new AI-powered search feature in its app that generates images of clothing and home goods based on user descriptions. The feature helps shoppers find items when they can't recall specific product names or styles (e.g., describing a "shirt with a draped collar" instead of "cowl neck"). Users can tap on the AI-generated image that best matches their description to search for similar real products. Currently limited to clothing and home goods categories.
Key quotes
· 2 pulledAmazon positions the feature as a way to help you search for items if you can't remember the name of a specific texture or style
The feature seems like it might come in handy in these kinds of scenarios
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