Amazon Launches Lens Live AI Feature for Real-Time Product Scanning and Shopping
By
Emma Roth
Crusty in the right places. Worth the chew.
Summary
Amazon has launched Lens Live, a new AI-powered feature in its shopping app that allows users to scan real-world objects with their phone camera to find matching products on Amazon's marketplace. The feature uses real-time object detection to identify items in the user's environment and surfaces relevant product listings. Currently available only on iOS, Lens Live enables users to pan their camera around rooms or focus on specific products to shop for similar items from Amazon's billions of products.
Key quotes
· 3 pulledAmazon will now let you shop for products by pointing your camera at them
Lens Live will use an object detection model to identify the products shown on your camera in real-time
compare them against the billions of products on its marketplace
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