Aldi Launches Limited-Edition 'Jacket Potato' Puffer Jacket with Silver Foil Poncho
By
Jane Englefield
The kind of bagel that ruins lesser bagels for you.
Summary
Aldi has launched a limited-edition 'Jacket Potato Jacket' puffer coat designed in collaboration with London fashion brand Agro Studio. The jacket mimics an oversized potato with a mottled brown exterior and comes with a silver foil poncho, described as 'comfort food chic'. The unusual fashion item is a playful take on baked potatoes and represents a creative marketing collaboration between a supermarket chain and fashion designers.
Key quotes
· 3 pulledDescribed by Aldi as 'comfort food chic'
the limited-edition jacket was designed in collaboration with London fashion brand Agro Studio to mimic an oversized potato
a puffer jacket complete with a silver foil poncho as an ode to steaming baked potatoes
You might also wanna read
ASICS and NUOVA create Kinetic Playscape installation at Milan Design Week to launch Gel-kinetic 2.0 sneaker
ASICS collaborated with Los Angeles studio NUOVA to create an immersive sensory installation called 'Kinetic Playscape' during Milan Design
Dezeen·1mo ago
Fred Perry Opens New Flagship Store in London's Soho District
Fred Perry opens a new flagship store in London's Soho district on Lexington Street, designed by Brinkworth to blend retail with cultural ex
Creative Boom·2mo ago
Aldi's 'Jacket Potato Jacket' Fashion Collaboration Sparks Reader Discussion
Aldi and London fashion brand Agro Studio have collaborated on a limited-edition 'Jacket Potato Jacket' - a puffer coat designed to resemble
Dezeen·7mo ago
Bottega Veneta Opens Modernist-Inspired Pop-Up Store at Harrods Celebrating 50 Years of Intrecciato Weave
Bottega Veneta has opened a pop-up store at Harrods in London featuring an interlocking shelving system inspired by modernist architecture.
Dezeen·8mo ago
The Visual Imperative in B2B Marketing: Balancing Data-Driven Metrics with Scalable Creativity
This article argues that B2B marketing has become overly reliant on data, spreadsheets, and metrics (MQLs, SQLs, lead scoring) at the expens
buff.ly·13h ago
Kacey Musgraves Launches Americana-Inspired Denim Collection With Lee at Walmart
Kacey Musgraves has partnered with denim brand Lee to release a 100-plus-piece Americana-inspired collection available exclusively at Walmar
Rolling Stone·12d ago