Fossil Fuel Non-Proliferation Treaty Initiative Names Allison as New PR Agency After Havas Split Over Shell Account
By
Kathryn Lundstrom
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Summary
The Fossil Fuel Non-Proliferation Treaty Initiative, a global campaign promoting clean energy transition, has appointed Stagwell-owned Allison (formerly Allison+Partners) as its new public relations agency of record. This change comes nearly five months after the organization cut ties with Havas over the agency's work with Shell, a major fossil fuel company. The announcement was shared exclusively with ADWEEK.
Key quotes
· 2 pulledThe Fossil Fuel Non-Proliferation Treaty Initiative, a diplomatic and communications campaign promoting a clean energy transition and fiscally sponsored by the Earth Island Institute, has a new public relations agency of record: Stagwell-owned global PR and marketing firm Allison, formerly Allison+Partners.
The announcement, shared exclusively with ADWEEK, comes nearly five months after th
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