Accenture Acquires Influencer Agency Whalar to Expand Accenture Song Marketing Arm
By
Corbin Bolies
Kettled twice. Extra chewy, extra trustworthy.
Summary
Accenture has acquired creator and influencer agency Whalar to expand the capabilities of its marketing arm, Accenture Song. Whalar co-CEOs Emma Harman and Jo Cronk will join Accenture Song and continue leading Whalar. Whalar Group, the former parent company, will enter a three-year strategic partnership with Accenture Song, providing access to its broader client base. Financial terms were not disclosed.
Key quotes
· 3 pulledThe deal will see Whalar co-CEOs Emma Harman and Jo Cronk join Accenture Song and continue to lead Whalar in their current roles.
Whalar's now-former parent company, Whalar Group, will enter a three-year strategic partnership with Accenture Song under which it will provide access to its wider array of clients.
The two companies did not disclose financial terms, but Whalar Group described it to AdWeek as the 'l
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