10 Major Changes at Apple Under CEO Tim Cook's Leadership
By
Brian Abuga
Master baker tier. Every paragraph earns its place on the tray.
Summary
This article outlines 10 major changes Apple underwent under CEO Tim Cook's leadership since 2011, including the transition from Intel to Apple Silicon chips, the launch of new product categories like Apple Watch and AirPods, expansion into services (Apple Music, Apple TV+, iCloud), growth in the budget market with iPhone SE and lower-priced iPads, massive financial growth making Apple the world's most valuable company, increased focus on privacy and environmental initiatives, the development of augmented reality with ARKit, expansion of the retail and supply chain, and a shift toward a more inclusive and diverse corporate culture.
Key quotes
· 5 pulledTim Cook took over as CEO of Apple in 2011, following the death of Steve Jobs, and has since overseen a period of tremendous growth and change.
One of the biggest changes under Cook has been the transition from Intel processors to Apple's own custom silicon chips.
Apple's services business, including Apple Music, Apple TV+, and iCloud, has grown into a massive revenue stream under Cook's leadership.
Cook has also pushed Apple into new product categories like the Apple Watch and AirPods, which have become major successes.
Under Cook, Apple has become the world's most valuable company, with a market capitalization exceeding $3 trillion at its peak.
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