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Senself: A Skin-Care Brand Melding Ancient 'Healing Recipes' With Biotech

Senself: A Skin-Care Brand Melding Ancient 'Healing Recipes' With Biotech

Ideo: An 'Anti-Aging' Skin-Care Brand Founded by a Nobel-Nominated Neurochemist

Ideo: An 'Anti-Aging' Skin-Care Brand Founded by a Nobel-Nominated Neurochemist

Soshe Beauty: A Refillable Makeup Brand That Began as a USC College Project

Soshe Beauty: A Refillable Makeup Brand That Began as a USC College Project

Chris McMillan on Finally Launching His Hair Brand, 30+ Years Into His Career

Chris McMillan on Finally Launching His Hair Brand, 30+ Years Into His Career

Muhza: A 'Hormone-Friendly' Skin-Care Brand Working In Sync With the Menstrual Cycle

Muhza: A 'Hormone-Friendly' Skin-Care Brand Working In Sync With the Menstrual Cycle

Factory Tour: Inside Prose's New Los Angeles Manufacturing Facility

Factory Tour: Inside Prose's New Los Angeles Manufacturing Facility

Arove: A Travel-Friendly Hair-Care Brand That Stars Water-Activated Products

Arove: A Travel-Friendly Hair-Care Brand That Stars Water-Activated Products

High-End Beauty Brands Will Need to Work Harder Than Ever to Justify Their Prices

High-End Beauty Brands Will Need to Work Harder Than Ever to Justify Their Prices

Sweet Chemistry: A Skin-Care Brand Founded in Collaboration With a Biomedical Tech Company

Sweet Chemistry: A Skin-Care Brand Founded in Collaboration With a Biomedical Tech Company

Supply Chain Chaos Is Stalling Beauty Industry Innovation, Says New Report

Supply Chain Chaos Is Stalling Beauty Industry Innovation, Says New Report

Beauty Creations: A Los Angeles-Based Cosmetics Brand With Accessible Pricing

Beauty Creations: A Los Angeles-Based Cosmetics Brand With Accessible Pricing

Wonder Valley: A California-Based Olive Oil Brand That Also Makes Skin, Body and Hair Care

Wonder Valley: A California-Based Olive Oil Brand That Also Makes Skin, Body and Hair Care

TikTok's Favorite Perfume Brand Dossier Opens Its First Boutique in New York City

TikTok's Favorite Perfume Brand Dossier Opens Its First Boutique in New York City

'GLP-1 Beauty' Is Here — But Is it a Marketing Gimmick?

'GLP-1 Beauty' Is Here — But Is it a Marketing Gimmick?

This Organization Claims to Be a Trusted Source for Beauty Product Safety Guidelines — But Is it Legit?

This Organization Claims to Be a Trusted Source for Beauty Product Safety Guidelines — But Is it Legit?

Maryland’s Viral Wellness Farm Just Dropped a 50% Off Gummy Kit — And It’s Selling Fast

Maryland’s Viral Wellness Farm Just Dropped a 50% Off Gummy Kit — And It’s Selling Fast

Beauty Brands May Want to Rethink These Common Marketing Tactics

Beauty Brands May Want to Rethink These Common Marketing Tactics

How Do Fragrance Brands Sell Gen Alpha Scents Through Their Screens?

How Do Fragrance Brands Sell Gen Alpha Scents Through Their Screens?

6 Indie Sun-Care Brands That Are Revamping Sunscreen For a New Generation

6 Indie Sun-Care Brands That Are Revamping Sunscreen For a New Generation

The 24 Best Beauty Products Fashionista Editors Tried in June

The 24 Best Beauty Products Fashionista Editors Tried in June