Apple warns it may remove stale, low-performing apps from the App Store
By
Sarah Perez
Crisped on the outside, thoughtful enough on the inside.
Summary
Apple has updated its App Review Guidelines to warn developers that apps in well-established categories may be removed from the App Store if they are not regularly updated, improved, or attracting customers. This marks a shift from Apple's previous approach of simply rejecting copycat apps or those in saturated categories. The new policy targets stale, low-value apps that fail to attract users.
Key quotes
· 3 pulledApple is warning developers that some of their apps may not be able to call the App Store home forever.
The tech giant said it may begin removing apps in certain well-established categories if they're not 'updated, improved, or attracting customers.'
This marks a significant shift on Apple's part, which earlier used to simply reject copycat apps or those in saturated categories.
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